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Holiday Faves

"SO Fierce" Lipstick

This creamy matte lipstick will glide on smoothly, and have a matte yet hydrated finish on your lips. The color was inspired by Salwa's every day fierce red lip hue; a fiery red with a deep vibrant touch of orange. Custom made by Salwa Owens in collaboration with Lip Bar Cosmetics. Available for a limited time only.
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Tops & Outerwear
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Signature Resort Collection


A capsule collection featuring CUSTOM PRINTS, WRINKLE FREE fabric options, and styles that MIX & MATCH to create various looks. Perfect for travel.

Meet Salwa

At a time when female empowerment was yet to become a cultural trend, Owens’ passion for it stemmed from her own inspiration to achieve it for herself. In the midst of being a stay-at-home mom to three small children Owens realized one very important thing; women connecting with their passion and purpose outside of cultural expectations placed upon them, is key to their overall well-being. So with kids in tow, tight budget trips to the fabric store, several all-nighters between baby feedings, and a fiercely determined spirit, Owens set out to do the one thing she knew she was meant to do: empower women through the joy of fashion.

Owens went from pattern making and sewing her designs one by one to hiring two seamstresses and launching her first namesake label and e-commerce site, to mass producing in Los Angeles and selling at select boutiques, to adding a couture line made overseas, all in the first two years. The whirlwind journey of manifesting her vision for her business has become the very core essence of the brand. Above creating beautiful clothing, Owens’ goal has always been to share her journey and inspire women to go for their dreams, regardless of their circumstances.

A firm believer that true beauty and authentic empowerment stem from within, Owens has stepped outside the fashion designer box and grown her brand to encompass additional areas she is passionate about sharing with women. In addition to her fashion label, curated collections, and services, the brand now encompasses her fitness program, Fierce Fitness, spirituality, confidence and purpose, and event production.

To learn more about and connect with or work with Salwa, please visit


Domestic Shipping & Handling - Flat rate of $8.95 or free after $100 purchase. Due to COD19 delays, International shipping is currently not available.

Returns & Exchanges

clothing items, unless stated otherwise below, are eligible for an exchange or return within 7 days of purchase. Accessories, Atelier, end of season and Holiday sale items are all final sale. Please e-mail for instructions on returns and exchanges.

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